Blinded By the White

As sales of tooth-whitening products in the United States have risen by 300 percent since 1996, Americans’ desire for pearly whites goes unabated. However, there has been a downside to this fondness for white teeth that leads increasing numbers of women in particular to become so obsessed with tooth-whitening that it has become an integral part of their daily beauty routine. This overuse of over-the-counter tooth-whitening products (known as “bleachorexia”) leads to sensitive/painful teeth, swollen gums, and eroded enamel. In some cases, bleachorexics use high-concentration bleaches and/or dental trays that do not properly protect their gums. These unsafe and unhealthy practices contrast with the safety and effectiveness of tooth-whitening procedures and products provided in the professional dental office.

Are you using safe tooth-whitening products? At West Brookfield Dental, we are trained in the most advanced dental methods and take pride in paying full attention to all facets of dentistry. We’re located at 9 West Main St., West Brookfield. To schedule an appointment, please call 508.867.2777. Smiles are our business.

P.S. There is a point after which tooth-whitening agents no longer exert a whitening effect and they begin to degrade tooth enamel.


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9 West Main St.

West Brookfield, MA 01585

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(508) 867-2777

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